Creative Directions

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Creative Directions

Mastering the Transition from Talent to Leader

Jason Sperling


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Includes an audiobook-exclusive interview with the project creator, Jason Sperling!

Welcome to the Age of Creatives, where more and more makers, designers, writers, and artists are in demand. Learn how to succeed at managing other creatives … once you understand the new strategies and mindset that are required. 

For creators, getting that promotion to management is exciting but can also be scary. The skills that made them so successful may not translate to the skill required to be a great manager, and this gets even more complicated when managing other creatives who often don’t thrive under traditional management procedures.

Creative Directions is a management masterclass in which you attend lectures and seminars as you learn from some of the best in the business, including directors Ava DuVernay (When They See Us) and Joe Russo (Avengers: Endgame); two-time Academy Award-winning editor Angus Wall (The Social Network); executive producers from hit TV shows like The Simpsons and GLOW; and creative directors and leaders at businesses like Amazon, Apple, Disney, TikTok, and more. All of these lessons are provided in an attractive, easily accessible format so that you can go to any section of the book and find some actionable or inspirational insight or strategy.

You will: 

  • Receive essential guidance on how      to master the delicate balance required to successfully lead a creative      team, like how to relinquish control while keeping the focus where it      needs to be.
  • Learn from star creative leaders      in the entertainment industry on essential lessons they learned on their      path to success.
  • Gain insights on how to balance      mastering the new skills you need as a leader with finding the time and      energy to focus on the creative work you love.

Enjoy the snackable, easy-reference format that makes the lessons easy to implement and apply.


Jason Sperling:

Jason Sperling serves as Global Executive Creative Director for Facebook Reality Labs. For over two decades, he has been developing iconic, award-winning advertising for clients that include Apple, Honda, Pixar, TikTok, Amazon, and UNICEF. His Apple “Get a Mac” campaign was declared Campaign of the Decade by Adweek and was one of Ad Age’s Top Campaigns of the century. In 2015 he was selected as one of the Top 30 Creative Directors in the country. His first book on breakthrough marketing, Look at Me When I’m Talking to You: Building Brand Attraction in an Age of Brand Aversion, was released on Instagram (@lookatmebook) and was launched a page a day for over 160 days.